Pick the target, freeze it, personalize it, and polarize it. Cut off the support network and isolate the target from sympathy. Go after people and not institutions; people hurt faster than institutions. (This is cruel, but very effective. Direct, personalized criticism and ridicule works.)
Saul AlinskyLove and faith are not common companions. More commonly power and fear consort with faith....Power is not to be crossed; one must respect and obey. Power means strength, whereas love is a human frailty the people mistrust. It is a sad fact of life that power and fear are the fountainheads of faith.
Saul AlinskyAs an organizer I start from where the world is, as it is, not as I would like it to be. That we accept the world as it is does not in any sense weaken our desire to change it into what we believe it should be - it is necessary to begin where the world is if we are going to change it to what we think it should be.
Saul AlinskyThey have the guns and therefore we are for peace and for reformation through the ballot. When we have the guns then it will be through the bullet.
Saul AlinskyCuriosity and irreverence go together. Curiosity cannot exist without the other. Curiosity asks, "Is this true?" "Just because this has always been the way, is the best or right way of life, the best or right religion, political or economic value, morality?" To the questioner, nothing is sacred. He detests dogma, defies any finite definition of morality, rebels against any repression of a free, open search of ideas no matter where they may lead. He is challenging, insulting, agitating, discrediting. He stirs unrest.
Saul AlinskyA Marxist begins with his prime truth that all evils are caused by the exploitation of the proletariat by the capitalists. From this he logically proceeds to the revolution to end capitalism, then into the third stage of reorganization into a new social order of the dictatorship of the proletariat, and finally the last stage -- the political paradise of communism.
Saul Alinsky