The thirteenth rule of radical tactics: Pick the target, freeze it, personalize it, and polarize it.
Saul AlinskyThe human spirit glows from that small inner light of doubt whether we are right, while those who believe with certainty that they possess the right are dark inside and darken the world outside with cruelty, pain, and injustice.
Saul AlinskyPick the target, freeze it, personalize it, and polarize it. Cut off the support network and isolate the target from sympathy. Go after people and not institutions; people hurt faster than institutions. (This is cruel, but very effective. Direct, personalized criticism and ridicule works.)
Saul AlinskyA revolution without a prior reformation would collapse or become a totalitarian tyranny. A reformation means that masses of our people have reached the point of disillusionment with past ways and values. They don't know what will work but they do know that the prevailing system is self-defeating, frustrating, and hopeless. They won't act for change but won't strongly oppose those who do. The time is then ripe for revolution
Saul Alinsky