The idea that comics stores, distributors and publishers simply 'give the customers what they want' is nonsense. What the customers wanted they didn't get - and they left.
Scott McCloudIf a comic comes out on the scene and it's really knock-out brilliant, the community is pretty good about getting the word about good newcomers.
Scott McCloudAs I see it, mainstream comics now speak only to the hardcore few who stayed; conversing in a weird, garbled, visual pig latin only they can understand - rendering the term 'mainstream' a hollow joke - while the true mainstream, the other 99.9% of the populace, find enjoyment elsewhere.
Scott McCloud