Style as a concept has been hijacked to mean elite, refined and expensive when it should be thought of as a basic expression of life in much the same way as we all identify with music or speech.

I don't at least for me I don't ever really look for trends. I'm looking for just what captures my attention at that time and rarely do I ever look back and try and put together trends or say this kind of trend is important. For me it's about the individual expression and if you go back and look through the archives you might find certain things become trends, but it's just not something that particularly interests me.

There's this one photograph of guy I know named Simon. The way he's standing, the background, the way his tie's flipping in the wind-it looks good in the small version, but in the big version, he looks like some kind of Italian fashion superhero or something. Like if the fashion police couldn't handle it, they'd call Simon, wearing a big S on his chest for some kind of fashion superhero.

I think that's what really separates me in the world of fashion is I have a real understanding of actual clothes and how they work and how they should fit and a reasonably good artistic version of photography that kind of captures that. I think that was really kind of the best combination.

It doesn't matter if it's 90 degrees in the summer and it's killer hot in Milan. The guys still put on their jackets to leave their office to go get lunch and bring it back to the office. You never see that in America. Guys barely can put on their shirts to go to the office or keep their tie done, so I think there is a romance that they're willing to and enjoy that formality that they've created there in Milan and all across Italy, but especially in Milan.

Style as a concept has been hijacked to mean elite, refined and expensive when it should be thought of as a basic expression of life in much the same way as we all identify with music or speech.

It shocks me when young kids still say, 'I want to do a magazine,'