Style as a concept has been hijacked to mean elite, refined and expensive when it should be thought of as a basic expression of life in much the same way as we all identify with music or speech.
Scott SchumanI don't at least for me I don't ever really look for trends. I'm looking for just what captures my attention at that time and rarely do I ever look back and try and put together trends or say this kind of trend is important. For me it's about the individual expression and if you go back and look through the archives you might find certain things become trends, but it's just not something that particularly interests me.
Scott SchumanThere's this one photograph of guy I know named Simon. The way he's standing, the background, the way his tie's flipping in the wind-it looks good in the small version, but in the big version, he looks like some kind of Italian fashion superhero or something. Like if the fashion police couldn't handle it, they'd call Simon, wearing a big S on his chest for some kind of fashion superhero.
Scott SchumanThe difference between what designers create are you know they're creating a little world every season, you know head to toe, a full look, shoes bags, dresses, the whole thing whereas street fashion is what people are really wearing. There is an element of new. There is an element of previous seasons. There is your own history, you know your sweatshirt from high school and vintage pieces and it's that kind of combination that I find so much more interesting than just the runway, but you know and I love fashion.
Scott SchumanI think in Japan I think there is a lot of style and a lot of subcultures, but it will be interesting to see how much of them... how much of the people wearing those clothes are really expressing something about who they are or who they want to be and it will be very interesting to see, especially once you get there, once you get to a certain city like in Stockholm you really get to know the people a little bit and what they're saying through their clothes. It's more... To me I think it's much more interesting than just the clothes they're wearing or the length of the skirt.
Scott SchumanIt doesn't matter if it's 90 degrees in the summer and it's killer hot in Milan. The guys still put on their jackets to leave their office to go get lunch and bring it back to the office. You never see that in America. Guys barely can put on their shirts to go to the office or keep their tie done, so I think there is a romance that they're willing to and enjoy that formality that they've created there in Milan and all across Italy, but especially in Milan.
Scott Schuman