Well, first of all, making films is a collaborative process. You need people. You need people you trust and love and who are your friends. People you can work with.
When I hire actors I believe in their abilities.
When I was a little kid, I loved horror films. I always liked being scared.
It's sort of one ongoing process where writing ends and directing starts.
When people leave cults, they don't know that they left a cult.
Sports teams, people who follow sports teams, religion, churches, work - any company, I find that people just generally have a need to belong to something larger than themselves.