We've seen a massive attack on the freedom of the web. Governments are realizing the power of this medium to organize people and they are trying to clamp down across the world, not just in places like China and North Korea; we're seeing bills in the United States, in Italy, all across the world.

Google actually relies on our users to help with our marketing. We have a very high percentage of our users who often tell others about our search engine.

We came up with the notion that not all web pages are created equal. People are – but not web pages.

As for "Don't be evil," we have tried to define precisely what it means to be a force for good-always do the right, ethical thing. Ultimately, "Don't be evil" seems the easiest way to summarize it.

It's a romantic notion that you're going to have one brilliant idea and then everything is going to be great... but the execution and delivery are what's key.

It's not enough not to be evil. We also actively try to be good.

You can make money without doing evil.