You can make money without doing evil.

We are focused on features, not products. We eliminated future products that would have made the complexity problem worse. We don't want to have 20 different products that work in 20 different ways. I was getting lost at our site keeping track of everything. I would rather have a smaller set of products that have a shared set of features.

If you had all the world's information directly attached to your brain, or an artificial brain that was smarter than your brain, you'd be better off.

It's important not to overstate the benefits of ideas. Quite frankly, I know it's kind of a romantic notion that you're just going to have this one brilliant idea and then everything is going to be great. But the fact is that coming up with an idea is the least important part of creating something great. It has to be the right idea and have good taste, but the execution and delivery are what's key.

Solving big problems is easier than solving little problems.

Google actually relies on our users to help with our marketing. We have a very high percentage of our users who often tell others about our search engine.

In the future, search engines should be as useful as HAL in the movie 2001: A Space Odyssey-but hopefully they won't kill people.