If you had all the world's information directly attached to your brain, or an artificial brain that was smarter than your brain, you'd be better off.

We came up with the notion that not all web pages are created equal. People are – but not web pages.

We deal with all varieties of information. Somebody's always upset no matter what we do. We have to make a decision; otherwise there's a never-ending debate.

Google actually relies on our users to help with our marketing. We have a very high percentage of our users who often tell others about our search engine.

The kind of environment that we developed Google in, the reason that we were able to develop a search engine, is the web was so open. Once you get too many rules, that will stifle innovation.

It's a romantic notion that you're going to have one brilliant idea and then everything is going to be great... but the execution and delivery are what's key.

When it’s too easy to get money, then you get a lot of noise mixed in with the real innovation and entrepreneurship. Tough times bring out the best parts of Silicon Valley.