In the future, search engines should be as useful as HAL in the movie 2001: A Space Odyssey-but hopefully they won't kill people.

Google actually relies on our users to help with our marketing. We have a very high percentage of our users who often tell others about our search engine.

You can make money without doing evil.

It's not enough not to be evil. We also actively try to be good.

People try new things all the time. By now, the people who succeed have to be very sophisticated.

We've seen a massive attack on the freedom of the web. Governments are realizing the power of this medium to organize people and they are trying to clamp down across the world, not just in places like China and North Korea; we're seeing bills in the United States, in Italy, all across the world.

We came up with the notion that not all web pages are created equal. People are – but not web pages.