Obviously everyone wants to be successful, but I want to be looked back on as being very innovative, very trusted and ethical and ultimately making a big difference in the world.
Sergey BrinIn the future, search engines should be as useful as HAL in the movie 2001: A Space Odyssey-but hopefully they won't kill people.
Sergey BrinMy vision when we started Google 15 years ago was that eventually you wouldn't have to have a search query at all. You'd just have information come to you as you needed it. And Google Glass is now, 15 years later, sort of the first form factor that I think can deliver that vision.
Sergey BrinPeople try new things all the time. By now, the people who succeed have to be very sophisticated.
Sergey BrinI'd like to get to a state where people think that if you've Googled something, you've researched it, and otherwise haven't, and that's it.
Sergey BrinIt's important not to overstate the benefits of ideas. Quite frankly, I know it's kind of a romantic notion that you're just going to have this one brilliant idea and then everything is going to be great. But the fact is that coming up with an idea is the least important part of creating something great. It has to be the right idea and have good taste, but the execution and delivery are what's key.
Sergey Brin