The only purpose of starting is to finish, and while the projects we do are never really finished, they must ship.

And yet the real success goes to those who obsess. The focus that leads you through the Dip to the other side is rewarded by a marketplace in search of the best in the world. A woodpecker can tap twenty times on a thousand trees and get nowhere, but stay busy. Or he can tap twenty-thousand times on one tree and get dinner.

The dreamer creates his dreams for his own purposes, selecting only those symbols which have meaning to him.

If you're considering word of mouth, stability and lifetime value, it's almost always true that the easier it is to get someone's attention, the less it's worth.

The people who successfully start independent businesses (franchises, I think are a different thing) do it because we have no real choice in the matter. The voice in our heads won't shut up until we discover if we're right, if we can do it, if we can make something happen. This is an art, our art, and to leave it bottled up is a crime.

Just because you’re winning a game doesn’t mean it’s a good game.

Anyone who takes responsibility for getting something done is welcome to ask for the authority to do it.