If you are love with the perfect, prepare to see it swept away. If you are able to dream of the impossible, it just might happen.

If you'd rather be a chooser, enter a market or a transaction where you have something to trade, something of value, something to offer that's difficult to get everywhere else. If all you have is the desire to get picked, that's not sufficient.

Powerful advertising is anticipated, personal, and relevant.

It's easier to love a brand when the brand loves you back.

Now: For those of you who are lazy I can offer no hope: death will not bring you an eternal resting place. You may rest, if this is your wish, for a while. Not only must you use your abilities after death, however, but you must face up to yourself for those that you did not use during your previous existence.

Creating ideas that spread and connecting the disconnected are the two pillars of our new society, and both of them require the posture of the artist

Your turn Imagine that the world had no middlemen, no publishers, no bosses, no HR folks, no one telling you what you couldn’t do. If you lived in that world, what would you do? Go. Do that.