When your ideas about yourself change, so does your experience.

Rather than simply interrupting a television show with a commercial or barging into the consumer’s life with an unannounced phone call or letter, tomorrow’s marketer will first try to gain the consumer’s consent to participate in the selling process.

Marketers need to spend less time making promises and more time keeping them.

When you delight the weird, the overlooked and the outliers, they are significantly more likely to talk about you and recommend you.

Don’t try to please everyone. There are countless people who don’t want one, haven’t heard of one or actively hate it. So what?

The best way to honor someone who has said something smart and useful is to say something back that is smart and useful. The other way to honor them is to go do something with what you learned.

Marketing is about spreading ideas, and spreading ideas is the single most important output of our civilization.