When you focus on delighting an audience you care about, you strip the masses of their power.

You get what you concentrate upon. There is no other main rule.

And yet the real success goes to those who obsess. The focus that leads you through the Dip to the other side is rewarded by a marketplace in search of the best in the world. A woodpecker can tap twenty times on a thousand trees and get nowhere, but stay busy. Or he can tap twenty-thousand times on one tree and get dinner.

When you delight the weird, the overlooked and the outliers, they are significantly more likely to talk about you and recommend you.

The dreamer creates his dreams for his own purposes, selecting only those symbols which have meaning to him.

Do not personally give any more conscious consideration, either of you, to events that you do not want to happen. Any such concentration, to whatever degree, ties you in with those probabilities, so concentrate upon what you want, and as far as public events are concerned, take it for granted that sometimes even men are wiser than they know.

Relying too much on proof distracts you from the real mission–which is emotional connection.