When you focus on delighting an audience you care about, you strip the masses of their power.

Your being alone is important and has validity beyond any philosophy. That is the message that you are trying to give to yourself. You are each trying to rediscover for yourselves, in your terms now - after centuries of myths and distortions - the validity of your own beings.

We can't rely on others to be our teachers anymorethe future belongs to individuals who decide to become great bosses (and teachers).

We've discovered that the earth isn't flat; that we won't fall off its edges, and our experience as a species has changed as a result. Maybe we'll soon find out that the self isn't "flat" either, and that death is as real and yet as deceptive as the horizon; that we don't fall out of life either.

Don’t try to make a product for everybody, because that is a product for nobody.

If you'd rather be a chooser, enter a market or a transaction where you have something to trade, something of value, something to offer that's difficult to get everywhere else. If all you have is the desire to get picked, that's not sufficient.

Powerful advertising is anticipated, personal, and relevant.