When you focus on delighting an audience you care about, you strip the masses of their power.

The most I can do is to acquaint you with the authority of your own psyche - to give you a trust in the nature of your being. For, if you trust what you are, you can never go wrong in whatever terms you use. You can fly through belief systems as a butterfly flies through back yards.

When you delight the weird, the overlooked and the outliers, they are significantly more likely to talk about you and recommend you.

Rather than simply interrupting a television show with a commercial or barging into the consumer’s life with an unannounced phone call or letter, tomorrow’s marketer will first try to gain the consumer’s consent to participate in the selling process.

If you are love with the perfect, prepare to see it swept away. If you are able to dream of the impossible, it just might happen.

The next time you have a choice between chasing the charts (whichever charts you keep track of) and doing the work your customers crave, do the work instead.

You know something is important when you're willing to let someone else take the credit if that's what it takes to get it done.