If you're considering word of mouth, stability and lifetime value, it's almost always true that the easier it is to get someone's attention, the less it's worth.
SethThe real problem when working with a consultant, a therapist or a coach isnโt that we donโt know what to do. The real problem is that we donโt want to change our mind.
SethChoose your customers. Fire the ones that hurt your ability to deliver the right story to the others.
Seth