Wouldn't it be great to be gifted? In fact It turns out that choices lead to habits. Habits become talents. Talents are labeled gifts. You're not born this way, you get this way.
SethAnd yet the real success goes to those who obsess. The focus that leads you through the Dip to the other side is rewarded by a marketplace in search of the best in the world. A woodpecker can tap twenty times on a thousand trees and get nowhere, but stay busy. Or he can tap twenty-thousand times on one tree and get dinner.
SethLeaps look good in the movies, but in fact, success is mostly about finding a path and walking it one step at a time.
SethDonโt try to change someoneโs worldview is the strategy smart marketers follow. Donโt try to use facts to prove your case and to insist that people change their biases. You donโt have enough time and you donโt have enough money. Instead, identify a population with a certain worldview, frame your story in terms of that worldview and you win.
Seth