Forget the cringing selves you sometimes are and remember, instead, the magic essence of your own being that sings even now through your fingertips. That is the reality which you are seeking. Experience it fully.
SethIf you're considering word of mouth, stability and lifetime value, it's almost always true that the easier it is to get someone's attention, the less it's worth.
SethThe people who successfully start independent businesses (franchises, I think are a different thing) do it because we have no real choice in the matter. The voice in our heads won't shut up until we discover if we're right, if we can do it, if we can make something happen. This is an art, our art, and to leave it bottled up is a crime.
Seth