If you're considering word of mouth, stability and lifetime value, it's almost always true that the easier it is to get someone's attention, the less it's worth.
SethIdeas that spread win. Ideas don't have to be selfish to win, in fact, it turns out that the more generous the interactions an idea produces, the more likely it is to spread.
SethFor at no time are any events predestined. There should be no such word in your vocabulary, for with every moment you change, and every heartbeat is an action, and every action changes every other action.
SethIf you are love with the perfect, prepare to see it swept away. If you are able to dream of the impossible, it just might happen.
Seth