It's easier to love a brand when the brand loves you back.

We've been trained to prefer being right to learning something, to prefer passing the test to making a difference, and most of all to prefer fitting in with the right people

The ends do not justify the means

Anyone who takes responsibility for getting something done is welcome to ask for the authority to do it.

It doesn't matter if you're right, it matters if you are understood.

The most I can do is to acquaint you with the authority of your own psyche - to give you a trust in the nature of your being. For, if you trust what you are, you can never go wrong in whatever terms you use. You can fly through belief systems as a butterfly flies through back yards.

Marketing that works is marketing that people choose to notice.