It's easier to love a brand when the brand loves you back.

Anyone who takes responsibility for getting something done is welcome to ask for the authority to do it.

Marketing by interrupting people isn’t cost-effective anymore. You can’t afford to seek out people and send them unwanted marketing messages, in large groups, and hope that some will send you money. Instead, the future belongs to marketers who establish a foundation and process where interested people can market to each other. Ignite consumer networks and then get out of the way and let them talk.

Stop advertising and start innovating.

While someone can attempt to shame you, shame must also be accepted to be effective. We can't make you feel shame without your participation.

Hope without a strategy doesn’t generate leadership. Leadership comes when your hope and your optimism are matched with a concrete vision of the future and a way to get there. People won’t follow you if they don’t believe you can get to where you say you’re going.

We see what we believe, not the other way around.