Knowing what to do is very, very different than actually doing it.
The only real help is self-help. Anything else is just designed to get you to the point where you can help yourself.
Powerful advertising is anticipated, personal, and relevant.
When you see the world as it is, but insist on making it more like it could be, you matter.
Marketers need to spend less time making promises and more time keeping them.
Ideas that spread win. Ideas don't have to be selfish to win, in fact, it turns out that the more generous the interactions an idea produces, the more likely it is to spread.