Donโt try to change someoneโs worldview is the strategy smart marketers follow. Donโt try to use facts to prove your case and to insist that people change their biases. You donโt have enough time and you donโt have enough money. Instead, identify a population with a certain worldview, frame your story in terms of that worldview and you win.
SethWhile someone can attempt to shame you, shame must also be accepted to be effective. We can't make you feel shame without your participation.
SethAnd yet the real success goes to those who obsess. The focus that leads you through the Dip to the other side is rewarded by a marketplace in search of the best in the world. A woodpecker can tap twenty times on a thousand trees and get nowhere, but stay busy. Or he can tap twenty-thousand times on one tree and get dinner.
Seth