We've been trained to prefer being right to learning something, to prefer passing the test to making a difference, and most of all to prefer fitting in with the right people

Ordinary thinking and ordinary effort are almost never enough to generate leadership.

Rather than simply interrupting a television show with a commercial or barging into the consumer’s life with an unannounced phone call or letter, tomorrow’s marketer will first try to gain the consumer’s consent to participate in the selling process.

Anyone who takes responsibility for getting something done is welcome to ask for the authority to do it.

It’s better to make a decision, even the wrong one, than to be in limbo.

The self has no boundaries except those it accepts out of ignorance

Correct is fine but it is better to be interesting