Realize that your physical experience and environment is the materialization of your beliefs. If you find great exuberance, health, effective work, abundance, smiles on the faces of those who you meet, then take it for granted that your beliefs are beneficial. If you see a world that is good, people like you, take it for granted again, that your beliefs are beneficial. But if you find poor health, a lack of meaningful work, a lack of abundance, a world of sorrow and evil, then assume your beliefs are faulty and begin examining them.

Don’t try to make a product for everybody, because that is a product for nobody.

You know something is important when you're willing to let someone else take the credit if that's what it takes to get it done.

The next time you have a choice between chasing the charts (whichever charts you keep track of) and doing the work your customers crave, do the work instead.

Rather than simply interrupting a television show with a commercial or barging into the consumer’s life with an unannounced phone call or letter, tomorrow’s marketer will first try to gain the consumer’s consent to participate in the selling process.

Extraordinary benefits accrue to the tiny minority of people who are able to push just a tiny bit longer than most.

The scalable, profitable strategy is to change the game, not to become the most average.