In basic terms, civilization is dependent upon the spontaneity and fulfillment of the individual. Your civilization is in sad straits. Not because you are allowed spontaneity or fulfillment to individuals, but because you are denied it, and because your institutions are based upon that premise.
SethWouldn't it be great to be gifted? In fact It turns out that choices lead to habits. Habits become talents. Talents are labeled gifts. You're not born this way, you get this way.
SethThe magical approach is indeed the natural approach to life's experience. It is the adult version of childhood knowledge, the human version of the animals' knowledge, the conscious version of 'unconscious' comprehension.
SethRather than simply interrupting a television show with a commercial or barging into the consumerโs life with an unannounced phone call or letter, tomorrowโs marketer will first try to gain the consumerโs consent to participate in the selling process.
SethThe past existed in multitudinous ways. You only experienced one probable past. By changing this past in your mind, now, in your present, you can change not only its nature but its effect, and not only upon yourself but upon others.
SethMarketing by interrupting people isnโt cost-effective anymore. You canโt afford to seek out people and send them unwanted marketing messages, in large groups, and hope that some will send you money. Instead, the future belongs to marketers who establish a foundation and process where interested people can market to each other. Ignite consumer networks and then get out of the way and let them talk.
Seth