Marketing isn't done by computers, it's done by people. And people who sense opportunity and have the confidence to be remarkable will always defeat defensive actions by people who have given up.
Seth GodinThe best favors are worth doing for the doing, not because we'll ever get paid back appropriately.
Seth GodinBut what if I fail? You will. A better question might be, โafter I fail, what then?โ If youโve chosen well, after you fail you will be one step closer to succeeding, you will be wiser and stronger and you almost certainly will be more respected by all of those that are afraid to try.
Seth GodinIn fact, most of the time, people with similar information, similar beliefs and similar apparent choices will choose similar actions. So if you want to know why someone does what they do, start with what they know, what they believe and where they came from. Dismissing actions we don't admire merely because we don't care enough to have empathy is rarely going to help us make the change we seek. It doesn't help us understand, and it creates a gulf that drives us apart.
Seth Godin