If you work in an urgent-only culture, the only solution is to make the right things urgent.

I think that the economics of book publishing favor hits with long book runs. You make all your money on the last bunch of books, not the first.

Winners quit all the time. They just quit the right stuff at the right time.

If we live in a world where information drives what we do, the information we get becomes the most important thing. The person who chooses that information has power.

What marketers used to do is make average products for average people. That's what mass marketing is. They would ignore the geeks, and - God forbid - the laggards. It was all about going for the center. I don't think that's the strategy we want to use anymore.

Being aware of your fear is smart. Overcoming it is the mark of a successful person.

Market-driven design builds the success of the product's marketing into the product itself.