If you work in an urgent-only culture, the only solution is to make the right things urgent.

I'm not proposing that you let the crowd dictate, or that you work hard to fit in. Far from it. I'm proposing that you know the impact your choices are having and act accordingly.

I do not think you can get rid of the fear... but you can dance with it.

Who gets to decide what you want?

And in a world where we have too many choices and too little time, the obvious thing to do is just ignore stuff. And my parable here is, you're driving down the road and you see a cow, and you keep driving 'cause you've seen cows before. Cows are invisible. Cows are boring. Who's going to stop and pull over and say, oh, look, a cow? Nobody.

Marketers have to move upstream now. We have to stop being the last step in the process and start being the first step.

Successful people are the ones who are breaking the rules.