Loss avoidance must be the cornerstone of your investment philosophy.
Value investing is at its core the marriage of a contrarian streak and a calculator.
Do not suffer interim losses, relish and appreciate them
Hold cash when opportunities are not presenting themselves.
Targeting investment returns leads investors to focus on potential upside rather on downside risk ... rather than targeting a desired rate of return, even an eminently reasonable one, investors should target risk.
A value strategy is of little use to the impatient investor since it usually takes time to pay off.