Like Toy Story, the joke is all about exploring the secret world of these various everyday objects.
Seth RogenI was looking to do a comedy and found a group of guys that were really supportive of my interests in it, though it was a little outside of my wheel house. Strangely, I visited the set of Knocked Up and met Seth [Rogen] and Evan [Goldberg] and Judd[Apatow] and Shauna [Robertson].
Seth RogenWhen I was a little kid, I used to say, "I would rather host the Oscars than win an Oscar." To me, that seemed like the more appealing, fun gig.
Seth RogenI remember thinking as I was doing the jokes for the first time, "If I can hear that very clearly, I'm not hearing laughter." It just became deafening, this buzzing noise. I mean, it was brutal. It was really terrible. Then I remember thinking, "At least nobody important, or anyone who I really respect, saw that." And then literally right when I went off the stage, Jerry Seinfeld got up and went on. So I was like, "Oh great. Seinfeld saw me bomb." On the other hand, I thought, "At least no one will be thinking of me anymore. They'll just be focusing on him."
Seth Rogen