Everyone told me, "Don't ever talk about international stuff," and "Don't do long-form content online," and "Don't get too serious in news," and "Don't be too heavy" - all this stuff, all the rules. But we broke the rules, and that, ironically, has led to some of our most successful stuff.
Shane SmithLook, I've had four kicks at the can. You've had a tremendous career. We're also happy. We've loved. We've lived. We don't starve. We haven't been shot in the gut. So at that point, I started getting a little more serious about the content we were making and the business and building the business. I also became more serious about life and being happy. I got married, I have kids - I'm happy at a cellular level now.
Shane SmithI thought I was a pretty good writer, but I didn't have anything to write about. I wanted to go out in the world, have some adventures and then write about them.
Shane SmithI always used to say that I wanted to be the next MTV, the next ESPN, the next CNN rolled up into one, and everyone would laugh at me. But now I think that people are finally wising up because, digitally, you can do that.
Shane SmithI was getting mad at the system or the politicians or the government, and then I realized someone should talk about this stuff, and I have a big, multinational global-youth platform of kids who are going to change the world. So I was like, "I should be doing that. I should be showing this to people. That's my job." And since that time, I've been very happy.
Shane Smith