Every generation has a changing of the guard in media. We do the same stuff that everybody else does, but we just do it differently. We do our content online differently. We do our magazines differently. We do our TV differently. We never had anyone tell us how to do magazines, so we just developed it in a different way.
Shane SmithPeople think because 'Vice' is irreverent and because we're crazy, we're stunt journalists. You know what? I don't actually care.
Shane SmithI always used to say that I wanted to be the next MTV, the next ESPN, the next CNN rolled up into one, and everyone would laugh at me. But now I think that people are finally wising up because, digitally, you can do that.
Shane SmithThere are only two companies in the world that can help me. That's Facebook and Google, because they are going to make me the largest digital network in the world, which is my goal.
Shane SmithI'm sure everybody looked at me cockeyed. But if you don't believe it, then it's not going to happen. If you don't believe it, no one else is going to believe it. But if you believe it and keep saying it, then slowly one person will believe you, then two, then three, then four . . .
Shane SmithIf you're coming from America to Iraq, then how are you supposed to be objective? I mean, you could pay lip service to being objective, but how are you going to objective when you're embedded with the Marines? The Marines are saving your life every day and they're protecting you. But when you're sort of living with people who are there, we just press record and let them tell the story.
Shane Smith