In 'Birth,' I explore the nature of the new world we are approaching with my business-spiritual model, a new model for a new world. This view will enable individuals, companies and even nations to move from collapse to positive change, and bring together the spiritual and the material, giving birth to a new future.

Matters of the heart are important to me. All this materialism and all the money and wealth are things that you don't take to the grave. One day you have it. The next day you don't.

It’s important to think good, speak good, and do good. If we want to see positive change in the world, then we need to connect to goodness. I try in everything I do, both in business and philanthropy, to make a positive change and do that by doing good.

Hopefully I'm a role model for positive change for everyone - not just women. It's very important to find balance between men and women.

Doing Good is a simple and universal vision. A vision to which each and every one of us can connect and contribute to its realisation. A vision based on the belief that by doing good deeds, positive thinking and affirmative choice of words, feelings and actions, we can enhance goodness in the world.

The Ahmadinejads of the world, the bin Ladens of the world, will not change their ways, regardless of how hard we try to explain to them that peace begins with them.

Doing good business - being ethical, being transparent, being caring, implementing values in your business - makes a difference, and you make money at the same time.