Each one of us can do a good deed, every day and everywhere. In hospitals in desperate need of volunteers, in homes for the elderly where our parents and grandparents are longing for a smile, a listening ear, in the street, in our workplaces and especially at home.

In everything I do, whether in business, philanthropy or my personal life, I am guided by my inner truth, my values.

The Ahmadinejads of the world, the bin Ladens of the world, will not change their ways, regardless of how hard we try to explain to them that peace begins with them.

Every person - with his or her own skills, abilities and uniqueness - can contribute to others and bring great joy to those that fortune has not smiled upon.

In 'Birth,' I explore the nature of the new world we are approaching with my business-spiritual model, a new model for a new world. This view will enable individuals, companies and even nations to move from collapse to positive change, and bring together the spiritual and the material, giving birth to a new future.

Doing Good is a simple and universal vision. A vision to which each and every one of us can connect and contribute to its realisation. A vision based on the belief that by doing good deeds, positive thinking and affirmative choice of words, feelings and actions, we can enhance goodness in the world.

As the owner of the Arison Group, a philanthropic and business enterprise that spans across 40 countries in 5 continents, my ongoing challenge is to bridge the gap between what I envision and its understanding and practical implementation. The Arison Group operates to realize the overall vision of Doing Good.