Business is not a spiritual matter, and my business decisions are not based on spiritual considerations. When I founded the Essence of Life, a project aimed at teaching tolerance and respectful dialogue, the person appointed to head it was Irit Atzmon, a former colonel in the army. Can anything be more down-to-earth than that?

In 'Birth,' I explore the nature of the new world we are approaching with my business-spiritual model, a new model for a new world. This view will enable individuals, companies and even nations to move from collapse to positive change, and bring together the spiritual and the material, giving birth to a new future.

Sustainability is the key to our survival on this planet and will also determine success on all levels.

I can't point to a single person or incident that changed my life, but the recognition that there is a certain world order, has been consequential. It has empowered me to do things my way. I found an inner truth by which I abide.

Doing good holds the power to transform us on the inside, and then ripple out in ever-expanding circles that positively impact the world at large.

In everything I do, whether in business, philanthropy or my personal life, I am guided by my inner truth, my values.

I find that when you lead with vision and values, engaging employees and showing them that values are just as important as profits, everyone comes on board. And not only do they come on board, but they connect to their own individual creativity.