Across all countries and cultures surfers are connected not by nationality, religion, politics, age … but by their experience riding waves. This is a powerful experience both in the waves themselves and inside each surfer.

Surfing teaches patience . On land, surfers cannot will a swell to appear. They have to wait for nature to make the call. So surfers wait . They keep their eyes on the horizon and they wait.

One word defines the essence of surfing better for me than any other — stoke . One of the best things about stoke is that you can pass it along to someone who has never heard the expression.

Surfing also teaches quality . I will wager that it is not the number of waves that makes a session memorable for any given surfer, but that one beautiful wave that he or she waited for … and rode all the way the way to shore.

All surfers are joined by one ocean.

The energy that moves across the ocean connects all surfers who ride it.

Across all countries and cultures surfers are connected not by nationality, religion, politics, age … but by their experience riding waves. This is a powerful experience both in the waves themselves and inside each surfer.