The dozens of people working on this at Digital Domain, they knew that you couldn't get away with almost photo real, because we had real real in the room. You have real real in the cut every four or five shots, so you have this constant yardstick built into the footage by virtue of there being no real robot there. So it became the standard of photo reality that the VFX team had to match.

We know it's being referred to as the robot boxing movie [Real Steel], but truth is, 70% of the movie is the relationships.

One that we can admire aesthetically and participate viscerally in. So the goal here, and we've had some early, small screenings, what seems to be kind of happening is that you come in thinking you're going to see a cool robot boxing movie, you don't expect this emotional underdog, father/son movie. And it's not one that's soft and overly sentimental, but hopefully it's one that's poignant.

Because I've never made this kind of movie before, so I've never even been to Comic-Con. And Hugh and Evangeline keep telling me, 'Oh, my god... This is such Comic-Con fodder. We're going to have such a fun summer!' Is this the kind of thing they show? That length?

There's a very interesting article or symposium to be written on just the real difference between comedy filmmaking and non-comedy. Because, you know, when you work in comedy, you depend on audience screenings to tell you about your movie.

Because to me, what is interesting about this movie [Real Steel] is its combination of relationship naturalism with. It's like a single conceit movie. The world and the people are very much the way we know them to be, but this sport has evolved.

I think that, on the one hand, our audience, our culture is so savvy now to an assumption that teaser effects are not fully representative of the final product. But in the same breath, I would say there's no shot in the teaser that I'm not really happy with.