Because I've never made this kind of movie before, so I've never even been to Comic-Con. And Hugh and Evangeline keep telling me, 'Oh, my god... This is such Comic-Con fodder. We're going to have such a fun summer!' Is this the kind of thing they show? That length?

One that we can admire aesthetically and participate viscerally in. So the goal here, and we've had some early, small screenings, what seems to be kind of happening is that you come in thinking you're going to see a cool robot boxing movie, you don't expect this emotional underdog, father/son movie. And it's not one that's soft and overly sentimental, but hopefully it's one that's poignant.

As opposed to a movie [Real Steel] where everything feels fantastical, it was really important to me, and I recognise it's not the first movie with robots in it, but that blend of naturalism in performance, writing and design with the futurism of this sport. That was the idea.

And this movie [Real Steel] definitely looks like nothing else I've made, which was the point. I think also, Evangeline and Hugh are such a fantastic... Their chemistry is so genuine. And also it's a good balance to all those visual effects. It'll give you more of the tone.

I think that, on the one hand, our audience, our culture is so savvy now to an assumption that teaser effects are not fully representative of the final product. But in the same breath, I would say there's no shot in the teaser that I'm not really happy with.

The dozens of people working on this at Digital Domain, they knew that you couldn't get away with almost photo real, because we had real real in the room. You have real real in the cut every four or five shots, so you have this constant yardstick built into the footage by virtue of there being no real robot there. So it became the standard of photo reality that the VFX team had to match.

To be very honest with you, there were two big factors: One was that we were initially coming out in that week before Thanksgiving where both Twilight 3D and Happy Feet 2 are coming out.