Balancing hopes, desires and an appreciating of the possibilities with a clear-eyed assessment of the limitations: that is the art of choosing.
Sheena IyengarWhat you see determines how you interpret the world, which in turn influences what you expect of the world and how you expect the story of your life to unfold.
Sheena IyengarI don't know if I approach choice any differently than the sighted people do, but what I am very cognizant of is that choice does have limits and because of that I really try to take advantage of the domains in which I do have choice.
Sheena IyengarWhen companies try to guess what consumers want, they essentially make the choice for consumers.
Sheena IyengarAbout the only question that we would say and this is a big one in our lives that we would say you don't just use pure reason to decide the answer to is anything that affects your happiness, because then gut and reason answer very different questions. So gut tells you "How do I feel about this right now?"
Sheena Iyengar