Knowledge should be a public good, and I want my ideas to have as much exposure as possible.

I went home and they seemed... my parents seemed normal. They didn't seem to feel like somehow they had been victims of some Nazi camp or something.

In reality, many choices are between things that are not that much different. The value of choice depends on our ability to perceive differences between the options.

Like, people are less likely to invest in their retirement when they have more options in their 401K plans than when they have fewer.

The expansion of choice has become an explosion of choice.

We make choices and are in turn made by them.

This is at a time when you know most of us drank tap water, so I used to go to this store and examine all the varieties and we used to marvel at all the choices out there, but I found that I rarely bought anything and I kind of thought that was kind of curious. I mean, they had things that the other grocery stores didn't have and yet I never bought anything.