I've done a number of studies with speed dating and Match.com and what's interesting is that you know we still walk into a speed dating event, you know, thinking about what it is we're looking for in a mate and so you ask people, like women will say "I'm looking for somebody who is really kind and sincere and smart and funny."
Sheena IyengarA clear right answer and the opportunity to change the options? This is the chooserโs dream.
Sheena IyengarWe either put out 6 different flavors of jam or 24 different flavors of jam and we looked at 2 things. First, in what case were people more likely to buy a jar of jam?
Sheena IyengarLike, people are less likely to invest in their retirement when they have more options in their 401K plans than when they have fewer.
Sheena IyengarI mean can you walk to school on your own? Can you study science? Can you study math? Can you go to a normal school? Do you need to go to a special school? What is going to become of you when you grow up? Are you going to have to live on social security and SSI?
Sheena Iyengar