There's a lot of research that indicates the brain rewards us for multi-tasking by giving us a shot of neurochemicals whenever we start a new task. Our brain rewards us even as our performance in every task degrades. We don't even notice that our performance is bad. We don't care. We feel like masters of the universe because our brain is chemically rewarding us for multi-tasking.
Sherry TurkleTeenagers talk about the idea of having each other's 'full attention.' They grew up in a culture of distraction. They remember their parents were on cell phones when they were pushed on swings as toddlers. Now, their parents text at the dinner table and don't look up from their BlackBerry when they come for end-of-school day pickup.
Sherry Turkle