What I found is that just in the lifestyle today, people have fewer and fewer opportunities to get exercise.

Who knows how Mario will look in the future. Maybe he'll wear metallic clothes!

Nintendo's philosophy is never to go the easy path; it's always to challenge ourselves and try to do something new.

Entertainment companies always have to stay on the edge of trying to catch that certain thing that will grab people's attention. And that thing is always changing. Nintendo has been doing this for a long, long time. Originally, we weren't even a video game company, but we were still an entertainment company. So I can't say what that next thing is, but I can say, at Nintendo we're trying to create new ways to play.

Video games are bad for you? That's what they said about rock 'n' roll.

Games are a trigger for adults to again become primitive, primal, as a way of thinking and remembering. An adult is a child who has more ethics and morals, that's all. I am not creating a game. I am in the game. The game is not for children, it is for me. It is for an adult who still has a character of a child.

I think what's really the most ideal thing is for the player themselves, within their own imagination, to carve out what they view as being the essence of the character.