I could make Halo. It’s not that I couldn’t design that game. It’s just that I choose not to. One thing about my game design is that I never try to look for what people want and then try to make that game design. I always try to create new experiences that are fun to play.

Angry Birds is a very simple idea but its one of those games that I immediately appreciated when I first started playing, before wishing that I had been the one to come up with the idea first.

I try not so much to create new characters and worlds but to create new game-play experiences.

Originally, I wanted a machine that would cost $100. My idea was to spend nothing on the console technology so all the money could be spent on improving the interface and software. If we hadn't used NAND flash memory and other pricey parts, we might have succeeded.

Fortunately, because of the spread of smart devices, people take games for granted now. It's a good thing for us, because we do not have to worry about making games something that are relevant to general people's daily lives.

There are big lines between those who play video games and those who do not. For those who don't, video games are irrelevant. They think all video games must be too difficult.

For a long time at Nintendo we didn't focus as much on online play because for many years doing so would have limited the size of the audience that could enjoy those features. But certainly now we see that so many people are connected to the Internet. It opens up a tremendous amount of possibilities.