The history of work has been, in part, the history of the worker's body. Production depended on what the body could accomplish with strength and skill. Techniques that improve output have been driven by a general desire to decrease the pain of labor as well as by employers' intentions to escape dependency upon that knowledge which only the sentient laboring body could provide.
Shoshana ZuboffEvery century or so, fundamental changes in the nature of consumption create new demand patterns that existing enterprises can't meet.
Shoshana ZuboffComputerization brings about an essential change in the way the worker can know the world and, with it, a crisis of confidence inthe possibility of certain knowledge.
Shoshana ZuboffThe civilizing process has increased the distance between behavior and the impulse life of the animal body.
Shoshana ZuboffAwareness requires a rupture with the world we take for granted; then old categories of experience are called into question and revised.
Shoshana ZuboffIt looks like the age of the mass is behind us and the age of the individual is upon us. The chasm that now exists between new people and old organizations is destroying economic value and inhibiting the emergence of a new chapter of capitalism aligned with the needs of this new society. The new purpose of commerce is to provide the tools, platforms, and relationships, digital or human, that enable individuals to live the lives they choose.
Shoshana Zuboff