It looks like the age of the mass is behind us and the age of the individual is upon us. The chasm that now exists between new people and old organizations is destroying economic value and inhibiting the emergence of a new chapter of capitalism aligned with the needs of this new society. The new purpose of commerce is to provide the tools, platforms, and relationships, digital or human, that enable individuals to live the lives they choose.
Shoshana ZuboffTechnological change defines the horizon of our material world as it shapes the limiting conditions of what is possible and what is barely imaginable. It erodesassumptions about the nature of our reality, the "pattern" in which we dwell, and lays open new choices.
Shoshana ZuboffActivities that seem to represent choices are often inert reproductions of accepted practice.
Shoshana ZuboffEvery century or so, fundamental changes in the nature of consumption create new demand patterns that existing enterprises can't meet.
Shoshana Zuboff