My own saying is: 'Create the hype, but don't ever believe it.'

I've always treated the music business as a business.

It was like orderin a hamburger and getting only the buns

I think America is a hard nut to crack. But once you get a toehold, it's a great place for an entrepreneur because people are so enthusiastic, and you have the most enthusiastic audiences in world.

Being different is good; embrace it.

For the music business, social networking is brilliant. Just when you think it's doom and gloom and you have to spend millions of pounds on marketing and this and that, you have this amazing thing now called fan power. The whole world is linked through a laptop. It's amazing. And it's free. I love it. It's absolutely brilliant.

I love producing shows. And so when you're on a show where other people are making decisions you don't necessarily agree with it, after a while you start to feel like a passenger.