Harshness to me is giving somebody false hopes and not following through. That's harsh. Telling some guy or some girl who've got zero talent that they have zero talent actually is a kindness.

If I had to say who is the number-one most powerful figure is in reality TV, it's very easy. It is the general public. They're the only people who have power now.

I honestly can't ever imagine retiring because I don't know what else I would do - even when I'm on holiday, 70% of the time I'm working. I think I'd like to go out on the job so, ideally, 'And the winner is... Ooooh, and he's gone!'

Sincerity is romantic. I don't think you need gestures.

I was bought an electric guitar when I was 12, but my guitar teacher beat me up. I didn't like guitar lessons... My teacher was obviously bored giving me lessons, and one day I offered him a liquorice toffee, but he didn't answer. So I threw it at him, it hit him in the face, and he sort of beat me up.

I think America is a hard nut to crack. But once you get a toehold, it's a great place for an entrepreneur because people are so enthusiastic, and you have the most enthusiastic audiences in world.

It's not our intention to be mean. That's just within us.