I like to know why a video has suddenly gone viral, why a song has broken, why a TV show is suddenly rating out of pattern... I'm pretty good at understanding why things are becoming popular.
Simon CowellIf I said to most of the people who auditioned, 'Good job, awesome, well done,' it would have made me actually look and feel ridiculous. It's quite obvious most of the people who turned up for this audition were hopeless.
Simon CowellI love producing shows. And so when you're on a show where other people are making decisions you don't necessarily agree with it, after a while you start to feel like a passenger.
Simon CowellFor the music business, social networking is brilliant. Just when you think it's doom and gloom and you have to spend millions of pounds on marketing and this and that, you have this amazing thing now called fan power. The whole world is linked through a laptop. It's amazing. And it's free. I love it. It's absolutely brilliant.
Simon Cowell