Provenance is something very important in jewelry. You want to know who has worn a piece of jewelry and who it has belonged to - it's part of its history, part of its aura.
Simon de PuryI think it's a tribute to the artistic importance of hip-hop culture and what hip-hop has brought into music and fashion and jewelry that it is being adapted or imitated or is inspiring variations or new types of art or new types of music.
Simon de Pury