CEOs must embrace the role of serving as the public face of the company to their customer community and the marketplace at large.

Consumers around the world are more aware of the multiple global crises we face than ever before, thanks to information found on the Internet.

Technology is teaching us to be human again.

Some critics have challenged what the return on investment is for engagement in social media. Others have complained that the metrics don't exist to demonstrate value.

Find the human in the technology. The currency marketers trade in has not changed even if the methods have. Emotion is what we exchange.

As a function of the easy access to information provided by the Internet, and the ease with which it can be shared thanks to social media, consumers are now better informed as to the behavior of brands and the multiple global crises we face.

Consumers want a better world, not just better widgets.