CEOs must embrace the role of serving as the public face of the company to their customer community and the marketplace at large.

Your computer needn't be the first thing your see in the morning and the last thing you see at night.

There is an overwhelming amount of information available to us all on the web each day, not to mention what is shared with us by our family, friends, fans, and followers. This necessitates the need to filter through all that information and to decide for ourselves where to put our attention.

For a truly effective social campaign, a brand needs to embrace the first principles of marketing, which involves brand definition and consistent storytelling.

One of the greatest challenges companies face in adjusting to the impact of social media, is knowing where to start.

Like all technology, social media is neutral but is best put to work in the service of building a better world.

Greed has increasingly become a virtue among Wall Street bankers and corporate CEOs in the U.S. Nowhere else in the world do CEOs insist on receiving compensation as high compared to what their employees earn.