CEOs must embrace the role of serving as the public face of the company to their customer community and the marketplace at large.

Integrate purpose into your for-profit business model through a long term commitment to a cause that is aligned with your core values and those of your community.

What today's business reality makes clear is that brands cannot survive in a society that is failing economically, socially, ethically, and morally.

Make the customer the hero of your brand's story.

When people align around shared political, social, economic or environmental values, and take collective action, thinking and behaviour that compromises the lives of millions of people around the world can truly change.

One of the greatest challenges companies face in adjusting to the impact of social media, is knowing where to start.

Today's consumers are eager to become loyal fans of companies that respect purposeful capitalism. They are not opposed to companies making a profit; indeed, they may even be investors in these companies - but at the core, they want more empathic, enlightened corporations that seek a balance between profit and purpose.