More than ever before, consumers have the ability to unify their voices and coalesce their buying power to influence corporate behaviors.
Simon MainwaringWork with your competitors when the interest of the community and planet are at stake.
Simon MainwaringIn the coming years, if not sooner, social media will become a powerful tool that consumers will aggressively use to influence business attitudes and force companies into greater social responsibility - and, I suggest, move us towards a more sustainable practice of capitalism.
Simon MainwaringThe framing of how we relate to each other within and across social media platforms will continue to become more sophisticated and nuanced in their expression of how we structure our relationships in our real world lives.
Simon MainwaringThe launch of Google+ apps sends a powerful signal - the personalized web has begun. What this means is that the way information is structured and accessed will turn on the individual, or rather their personal profile which is a composite of all the data collected on the basis of what they have searched for and shared.
Simon Mainwaring