A social contract is the way out of this dilemma for corporations that want to lead in the 21st century by showing consumers how seriously they take customer loyalty and goodwill.

As more people use social media to tell the story of the future, the wants and needs of more people will be reflected.

How well you tell your story determines how well your customers tell your story.

CEOs must embrace the role of serving as the public face of the company to their customer community and the marketplace at large.

It is a truly powerful phenomenon when a brand makes a stand for what it believes in.

We need to develop and disseminate an entirely new paradigm and practice of collaboration that supersedes the traditional silos that have divided governments, philanthropies and private enterprises for decades and replace it with networks of partnerships working together to create a globally prosperous society.

Brands are facing a new competitive landscape in which self-definition, core values and purpose will increasingly define their ability to reach customers that only allow what is meaningful in their lives to pass through their filter.