A social contract is the way out of this dilemma for corporations that want to lead in the 21st century by showing consumers how seriously they take customer loyalty and goodwill.

Brands must become architects of community.

When a positive exchange between a brand and customers becomes quantifiable metrics, it encourages brand to provide better service, customer service to do a better job, and consumers to actively show their gratitude.

A social contract is the way out of this dilemma for corporations that want to lead in the 21st century by showing consumers how seriously they take customer loyalty and goodwill.

Work with your competitors when the interest of the community and planet are at stake.

Integrate purpose into your for-profit business model through a long term commitment to a cause that is aligned with your core values and those of your community.

There is a fundamental shift that social media necessitates in business today - the need to transition from 'Me First' to 'We First' thinking.