The future of profit is purpose.

Ensure your employees understand what your brand stands for so they can be your first line of word-of-mouth advertising.

Social media companies must combine their mastery of the latest in real-time, location based or augmented reality technologies in the service of clear and consistent storytelling.

Executives can no longer hide behind the corporate veil. They need to be accountable for what their companies do, because entities are responsible for socially irresponsible behavior.

Social media is not an end in itself. It's just another tool to reach people.

Brands must empower their community to be change agents in their own right. To that end, they need to take on a mentoring role. This means the brand provides the tools, techniques and strategies for their customers to become more effective marketers in achieving their own goals.

CEOs must embrace the role of serving as the public face of the company to their customer community and the marketplace at large.